Google Hotel finder is an untested but intriguing marketing channel. Already, online travel agencies are lining up to secure promoted advertisement slots for you hotel, decreasing you profits even further. It’s possible for hotels to work directly with Google to bid on their own property’s listing, but the process is complicated and potentially expensive. Is it even worth it?

In this guide we will explain:

  • How Google Hotel Finder works
  • How viable it is for gaining new guests
  • How to market on it directly

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