Google Hotel finder is an untested but intriguing new marketing channel. Already, online travel agencies are lining up to secure promoted advertisement slots for you hotel, decreasing you profits even further. It’s possible for hotels to work directly with Google to bid on their own property’s listing, but the process is complicated and potentially expensive. Is it even worth it?

In this guide we will explain Google Hotel Finder—how it works, how viable it is to gaining new guests, and what you need to do if you want to market on it directly.

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